Shale Gas Fracking As A Means Of Increasing Energy...

Title: Turning Shale to Energy: UK government investment in shale gas fracking as a means of increasing energy security Hypothesis: This project will support the view that UK government investment in shale gas fracking will decrease dependence on foreign energy imports. Research Aims: 1. To examine the role of the Middle East and Russia in the energy market and why in the last 5-10 years, the oil, coal and gas market has been deemed insecure. 2. To discuss the UK’s dependence on imports of foreign energy and why investing in shale gas resources would strengthen the state’s energy security and economy. 3. To highlight the concerns of national environmental and conservation groups on the environmental impacts of fracking. Theoretical Debate: Case Study: In the mid-1960s, sources of natural gas were found in the North Sea. By the 1980s, although coal was the primary source of electricity in the country, gas was seen as the cleanest, cheapest and most reliable source of energy available (Bradshaw, 2012, p. 7). However by 2005, North Sea production dried up and the UK was once again dependent on foreign gas imports. In 2009 imports from foreign states supplied almost half the UK’s energy needs; by 2020 this is expected to rise to between 80 and 90 percent. In 2011, the demand for gas reached 37% (Taylor, 2013, p. 109). Thus like many other countries in the EU, today the UK is debating the costs of importing energy from overseas and the importance of energy security. ThereShow MoreRelatedFracking : A Modern Technique1680 Words   |  7 PagesFracking is a modern technique to explore natural gas through a controversial procedure. The controversy about scientific evidence for the impact of fracking has raged unabated for over a d ecade. It has now become one of the most popular debates between the supporters of Greenpeace or environmentalists and the energy companies. Now it’s a centrepiece of discussion in the context of the energy solution and considered as a really important source of energy by last few decades. Recent developments inRead MoreThe Effects Of Shale Gas On Global Warming And Climate Change And The Environment1658 Words   |  7 PagesSergio Rodriguez Sci. 351A Due: 07-30-15 The Effect of Shale Gas on Global Warming and Climate Change and the Environment Global warming is a very disputed issue due to the fact that in every situation, there are two sides to a story. Some believe global warming is not an issue seeing as there have been trends in the past that indicate that the world changes constantly and that it will once again come to its natural order. Like geologist Charles Lyell once stated with his idea of uniformitarianismRead MoreU.s. Federal And State Governments1247 Words   |  5 PagesStates and other western countries have made no secret of their strategic goal of becoming energy independent. Incidentally, recent advances in hydraulic fracturing - a process used to extract oil or gas from underground formations - has contributed significantly to achieving that end. According to Terry Engelder (2011), of the Department of Geosciences at Pennsylvania State University, â€Å"There is enough domestic gas to meet our needs for the foreseeable future thanks to technological advances in hydraulicRead MoreTheu.s. Bush Announced Operation Desert Shield1242 Words   |  5 PagesJohn Golden and Hannah Wiseman (2015) writing in the Emory Law Journal, advances in oil and gas extraction technologies, such as horizontal drilling and hydraulic fracturing, have significantly increased America’s fuel production capability. However, despite our move towards energy independence, these technologies are not without controversy. For example, in his article Hydraulic Fracturing: Critical for Energy Production, Jobs, and Economic Growth, Nicholas Loris (2012) highlights the concerns of severalRead MoreIs Fracking A Necessary Evil? For The United Kingdom?3414 Words   |  14 Pages Paper 4 Project 2013-14: Is fracking a ‘necessary evil’ for the United Kingdom? Candidate Number: 127 Word Count: 3000 + 381(Bibliography) = 3381 Introduction Since 2004 the UK has been a net importer of natural gas, as the North Sea reserves have been exploited and nearly exhausted. Today, ten years later, the UK has become even more dependent on foreign gas with over 50% of demand for gas satisfied by foreign supply (Gloystein, 2013). This increasing dependence on foreign countriesRead MoreThe Oil And Gas Revolution1895 Words   |  8 Pages INTRODUCTION The Shale gas revolution has demonstrated a quantum leap from almost nothing in 2000 to over 30 billion cubic metres in 2011. This caused a crash of natural gas prices in the United States, significantly changing the country’s natural gas future outlook (Mangeri, 2012). The US oil and gas fracking revolution is a new paradigm which has made the country a game changer in the oil and gas scheme of things, and has immense implications for economics, energy and geopolitics. It is projectedRead MoreFracking: Natural Gas1936 Words   |  8 PagesFracking is a modern technique to explore natural gas through a controversial procedure. The controversy about scientific evidence for the impact of fracking has raged unabated for over a decade. It has now become one of the most popular debates between the supporters of Greenpeace or environmentalists and the energy companies. Now it’s a centrepiece of discussion in the context of the energy solution and considered as a really impor tant source of energy by last few decades. Recent developments inRead MoreIndia s Production Of Shale Gas3074 Words   |  13 Pages Challenges in the Production of Shale Gas in the United States and in Logistics and Transportation of Natural Gas in Russia Research presented to the GRP: Global Energy – Competing Perspectives from Western PA to Eastern Europe course, taught by Prof. Susan M Hicks. Pittsburgh June 2015 â€Æ' ABSTRACT This research report examines the challenges in the production of Shale Gas in the United States and In Logistics and Transportation of Natural Gas in Russia in the past recent yearsRead MoreHydraulic Fracturing And Its Effects On The United States2334 Words   |  10 Pagesnatural gas reserves. While it shows promise as both a valuable economic resource as well as a source of energy independence, many oppose the practice due to alleged environmental dangers. In order to foster a greater understanding of the issues at hand, the following topics are discussed: what hydraulic fracturing is, how it is performed, and where it is located in the United States and abroad; how it has benefited the United States’ economy and how it can support the United States’ energy needs;Read MoreHydraulic Fracturing For Natural Gas And Oil Production3155 Words   |  13 PagesFracturing for Natural Gas and Oil Production Abstract Hydraulic fracturing is a technology that has been in use in the oil and natural gas industry for many years dating back to 1947 producing over six hundred trillion cubic feet of natural gas and over seven billion barrels of oil. In today’s world, further steps have been taken by merging horizontal drilling and hydraulic fracturing in an effort to increase productivity of natural gas and oil. In the US economy today, the increasing implementation of

Studies of Social Media and its Effects on Adolescent’s...

Throughout the years, technology has evolved into something people cannot live without. Mixed in with all of the improvements, social media has become a major asset in the lives of people. Social media can include websites like Facebook, Twitter and Instagram, but can also include video games and magazines. However, social media is not always genuine. In the mindset of adolescents, these medias help to create unrealistic ideas of who they are and who they should be. As if going through puberty isn’t difficult enough, teenagers are raised to face these phony thoughts everyday. One of the top problems that boys and girls experience is the way they view their body; commonly referred to as â€Å"body image.† Our media-saturated world provides many†¦show more content†¦It is said that it is easier to communicate with an individual through technology than it is to communicate face-to-face. These negative comments are a major factor when it comes to negative self-este em. Many websites are currently being sponsored by hundreds of advertisements. They are primarily aimed to emphasize the importance of being attractive. Sexually objectified images of girls and women, along with boys and men in advertisements, are most likely to appear in magazines, video games and on television. There is a video that came out in early 2014 that demonstrated what various food advertisements would look like if the females were switched out with males. The results were awkward and did not display the full potential the companies were originally trying to achieve. This is an example of advertisements primarily aimed to â€Å"please the public† rather than exhibiting a realistic setting. With the help of editing software, including the highly popular Adobe Photoshop, these programs assist in airbrushing and â€Å"fixing† models. Thus, resulting in adolescents wanting to look like what they see in the media. Media contributes to the establishment of disordered eating and body dissatisfaction. Long-term exposure of media during early childhood lays the foundation for the negative effects of media during adolescence. Magazine reading, social comparisons, and critical body image processing are important predictors of body image and eating disturbances forShow MoreRelatedThe Differences between the Self-Esteem of Boys and Girls During Puberty1247 Words   |  5 Pagesis a time of many changes. Your body changes, your voice can change, and your emotions are on overdrive. The changes going through an adolescent’s body can be very confusing. Not everyone going through puberty knows what is happening to them. Plus, even if an understanding is there, it can be very uncomfortable. Almost every part of an adolescent’s body is affected when going through puberty. Psychologically, an adolescent is affected too. 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It has been identified that could this publication of self-concept the way someone â€Å"evaluates or perceives themselves† (Mcleod, 2008) somewhat effecting the nutrition of Australian adolescents and could this have devastating effects on our society? The Dietitians Association Of Australia states â€Å"good nutrition is criticalRead MoreThe Effects Of Nutrition On Children s Self Image And Lifestyle Essay 1990 Words   |  8 PagesIn todays society, the media increases the public knowledge of young adults or adolescents about things such as healthy diets, looking fit, having that summer body or the abs you desire. It has been identified that this publication of self-concept the way someone â€Å"evaluates or perceives themselves† (Mcleod, 2008) could somewhat be effecting the nutrition of Australian adolescents and possibly having a devastating effects on our society. 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Everyday there are people thatRead MoreMiddle Childhood and Adolescence Essay1047 Words   |  5 PagesDevelopment PSY/375 1-24-11 Deborah Wilkerson Middle Childhood and Adolescence Development Changes in Peer Relationships in Middle Childhood and Adolescence Statistics say that in the stages in middle adolescence 30% of the child’s social life and interactions there are a great stage of peer pressure. These results were compared to the 10% that is experienced during the early childhood. They show that they are competent by demonstrating their behaviors in these peer groupsRead MoreSocial Media And Social Networking1459 Words   |  6 Pagesthe first email was delivered, social media has taken the world by a storm with millions of demographic groups choosing to connect through social networking platforms that facilitate a multifaceted level of online communication. As of May 2011, Facebook was named the number one social networking site with over one billion users and 864 million daily active users (Satici Uysal, 2015, p.185). The surging popularity of Facebook, which was designed to foster social interaction, is unprecedented. Conversely

The New Trend on the Rise Is Pop-Up Stores free essay sample

Between street marketing and traditional boutique, for a few days, few weeks, few months, or for an indefinite period, Pop-up stores are ephemeral store custom created for the brand or product showcase. More user-friendly and interactive than traditional stores, these stores play mainly with the atmosphere which must symbolize a product or brand identity. As the company says, My Pop Up Store, specializing in the creation of ephemeral stores, Pop-up stores enable companies or brands to enjoy a seasonal, celebrate a big event, launch a new product or repositioning. The idea is to highlight the world of a product, brand or business (traditional for the upgrade or new to anchor) through the stores decor and activities that are proposed. Finally, like any fad, and as it is still an innovative practice in France, launching a pop-up store gives the company the status of a pioneering communication company at the forefront of the trend. It is an important asset for companies whose turnover is related to fashion, new technology or who need to prove they are connected. THE FENOMENOUS Pop-up shops, temporary stores that have sprung up in shopping destinations worldwide, have a tendency to draw in huge crowds, buzzing with exclusivity and spontaneity. After all, who can deny the inner hipster in us just itching for items that only a few thousand will have the opportunity to own? Veritably, pop-up stores are glorified One-of-a-Kind Shows, in miniature. A few years ago, when cheap real estate was scarce, pop-up stores were a major investment for marketers. Now temporary stores have emerged as a perfect solution for cash-strapped brands, commission-hungry brokers and landlords faced with a glut of commercial real-estate space. Brands are using these interim spaces as a means to create buzz, test new concepts or even evaluate a new neighborhood or city. While temporary stores first began popping up with some regularity in 2003, sky-high rents and a lack of available space made them a massive undertaking for brands. Now, in the midst of the recession, the shops are being viewed as a logical, and even inexpensive, marketing tool. In the past few months, high-end brands including Hermes, Emilio Pucci and La Perla have embraced the pop-up-shop concept, as have Gap, Seven For All Mankind, Daffys and others. But its not just limited to fashion brands. Furniture designer Kenyan Lewis, wine bar MADCrush, chef Tom Colicchio, and the New Jersey Division of Travel and Tourism have also jumped on the pop-up wagon. Though pop-up retail has established itself in the industry as hip and cool, it creates a frenzied experience and gives new meaning to the term impulse shopping. There is a fine line between exclusive shopping and a hyped-up marketing stunt. Regardless of whether or not the pop-up shop will ever replace shopping at tried and true static outlets, these ad hoc retail installations are a mainstay for shopaholics and trend-hunters alike. Opening up a pop-up store can generate a lot of buzz for the brand, said Mike Kraus, retail adviser for AllBusiness. com. In a media marketplace thats fragmented, [brands] are tr ying to find interesting ways to reach the public. No matter who opens one and where it opens, media is covering it. Brushfire Marketing, which worked with the New Jersey Division of Travel and Tourism on the Jersey Shore Store, said the temporary shop garnered nearly $1 million in earned media. The agency said the store led to 46 broadcast segments and 21 print and online placements. On average, 1,000 visitors passed through the store each week and 500 pieces of collateral were handed out daily. ONE-ON-ONE MARKETING Its one-on-one marketing, Mr. Leonardi said. In a recession, when marketers are looking for alternatives, they need to ask how can they do something different, something maybe less expensive, something thats not a long-term investment. People familiar with the real-estate business say that, today, landlords are much more likely to entertain temporary tenants. And in many cases, rents are significantly cheaper than they were just a year ago. Indeed, brands are finding av ailability in major cities such as New York, Boston, Los Angeles, Miami, London, Paris and Hong Kong, as well as smaller towns such as East Hampton, New York. The rules of the game have changed, Mr. Kraus said. [Brands] are finding that they can jump into a space for a few months, and theyre not stuck with having to sign a five-year lease. Faith Hope Consolo, chairman of the retail division at Prudential Douglas Elliman, said landlords are embracing the shops in part because it keeps activity on the street alive. If a street starts to become quiet, shoppers will move on to other areas and may not return, even when business picks up, she said. Landlords love these shops. It gives them some income while they continue to search for and negotiate with permanent tenants. And in some cases, these temporary stores can become the permanent tenants, she said. [Brands] get to test retail or a new product line or format at a greatly reduced cost. This is a win-win situation during a challenging retail time. Probably the hardest part of determining what pop-ups mean for regular retailers is the fact that they are so hard to classify anything goes. For instance, sisters Caillianne, Samantha and Chloe Beckerman, designers of the label Beckerman , hosted a pop-up lounge event at Yonge-Dundas Square in Toronto earlier this month. The Summer Lounge is pretty much exactly what it sounds like a chance to sip drinks and enjoy music while perusing a curated selection of Hamp;Ms upcoming summer collection. Others prefer a smorgasbord of brands not readily available in the country; like Sauvage , which opened in Queen Wests Burroughes Building, offering handbags and accessories from labels that have never made their way to Toronto. Weve even seen the emergence of restaurant pop-ups, with celebrity and notable chefs headlining the designers of the foodie world. Its the ultimate way for chefs to boost their personal brands, as young chef Matthew Sullivan did with his pop-up dinner series, Boxed. Even once-a-year-dinner-parties are gaining traction with celebrity chefs, in particular, the Banana Mafia. If their moniker alone isnt enough to sell you on the concept, these notable Toronto chefs, such as Nick Liu, Robbie Hojilla, Jeff Claudio and more, recently held their inaugural Asian Street Market party, which already has foodies tummies rumbling for next years event. BENEFITS While the lack of long term commitment is most appealing, there are also many other advantages to opening a pop up shop. For starters, it’s a great way to explore new neighborhoods, cities or even other states in an effort to test new markets for a permanent storefront. Additionally, pop up shops offer multiple vendors a chance to display their products together, creating powerful merchandising opportunities that translate into sales. The benefits for retailers are unequivocal, especially for independent and lesser known designers. For one, only operating on a temporary basis means not having to fork out the cash for highly sought-after real estate in prime shopping areas especially during slow months (because who wants to shop in January and February anyway? ). Its our primal instinct to want the things we cant have. So it goes without saying that spontaneity, coupled with high-end designers and exclusive collections will have us throwing cash at retailers. For shopping and fashion purists, pop-ups represent the hunt. Theres nothing more satisfying than landing a piece from a designer who may not sell in your city (an all-too-familiar horror in Canada), and to rub elbows with the fashion industrys noteworthy insiders. Its becoming evident that the pop-up shop has to keep up and deliver on the hype and buzz (as well as chaos and frenzy). The products themselves are only the beginning; celebrities, exclusive collections, lounges and parties certainly deliver on what they promise. The pop-up might represent a marketing agents wet dream, but were okay with that, since we get to reap the benefits too. TARGETED CONSUMER Pop-up store are particularly segmenting. They are intended for particular audiences, clearly defined and targeted. This is also the principle and interest of these ephemeral stores: address a potential target consumer using the codes it work. As shown by several studies in recent months, the overall consumption (especially with the advent of the net) is currently moving towards a greater segmentation. Brands will increasingly specialize and products covering risk losing market share. In this economic and social individualization of consumption, Pop-up store targeted communities seem to be one appropriate response. In this it seems logical to predict yet beautiful days at this new marketing tool. Five Things to Consider Before Popping Up 1. Do your research. Is the space empty because of a lack of foot traffic in the area or because of some issue with the property? Remember the space is vacant for a reason. 2. Dont scrimp. Even though the space is temporary, you should budget for a build out that is in keeping with the brands image. 3. Get creative. As pop-ups become the norm, youll need more effort to attract attention. DJs, freebies, special events, celebrity appearances and contests keep the publicity rolling. 4. Dont expect a profit. Pop-up stores are more about buzz than sales. But the longer a store is open the more likely youll be profitable. 5. Take a chance. Try a new neighborhood, a new design, a new product, a new marketing tack. If it doesnt work, its only temporary. Thats the beauty of a pop-up. EXEMPLES OF POP-UP STORE NICOLA FORMICHETTI The fashion icon Nicola Formichetti has created its own brand of haute couture. To inaugurate the launch of the brand, it was also decided to create a pop-up store named Nicolas where he will present a retrospective of his work with his new creations to highlight its style, anchoring his mark an artistic universe. For the event, Nicola Formichetti took to his blog, tumblr , and twitter account, an announcement of a contest to collaborate with him in the construction of it. The announcement brought architects and construction companies from all over the world, to present their ideas to the unorthodox Formichetti. Designer for Mugler, stylist for Lady GaGa and creative director for Uniqlo, MAC, Vogue Japan and V Magazine, Nicola Formichetti is unstoppable. Coinciding with fashion week, this new installation is only viewable for 2 weeks and is intended to fuse fashion and architecture to create a new creative space. Gage/Clemenceau Architects, the winners from the BOFFO contest, a non profit organization that organized the contest for the temporary installation. The duo of architects has been working closely with Nicola, who decided them as winners, just by looking at the first page of their proposal. HERMES For the first time since its inception in 1837, Hermes have opened in May 14th 2012 its ephemeral boutique rue de Sevres in Paris. It is located in the same street as the main store. The pop up store, designed by Stephane Parmentier, is dedicated to Women shoes. You can discover the exclusive shoes collection Spring-Summer 2012 and the upcoming Fall-Winter 2012/2013, designed by the creative director of the brand Pierre Hardy. This uncluttered space to house code 2012 evokes the theme the time ahead. The shop now host the new Hermes Chinese brand Shang Xia. LOUIS VUITTON For the launch of a capsule collection Louis Vuitton x Yayoi Kusama, Louis Vuitton rolls out seven pop-up shops worldwile. The pop-up outlets opened for one to two months, offering a range of spotted trench coats, handbags, and other accessories created with the artist for Louis Vuitton. The European branches had also exclusively offer tentacle-festooned handbags two months ahead of their scheduled launch date. Louis Vuitton creative director Marc Jacobs must have been so taken with Kusama when she presented him with a customized a Louis Vuitton Ellipse bag during his first visit to her studio in 2006 that she should get special treatment. Out of the three other artists — Stephen Sprouse, Takashi Murakami, and Richard Prince — Jacobs selected to partner with the brand, Kusama is the only one to have multiple pop-up shops in her line’s honor. GUERLAIN Prelude to expansion work of the 68 avenue Champs Elysees, Guerlain opened his own pop-up store, avant-garde space and interactive animation for several workshops in connection with home products. Aesthetics and mischievous daring decoration translate the codes and symbols emblematic of Guerlain in an atmosphere of total modernity. The decoration was designed by Patricia GROSDEMANGE, House Architect, in collaboration with artists and designers such as Nathalie Auzepy Catherine Square and Maryse Dugois-Guillope. Each symbol (filter perfumers, honeycomb, flasks) was diverted to illustrate the ability of Guerlain maintain its history and tradition in the heart of the image while updating. A decoration which also democratize the brand prestige giving it a quirky and fun character. And the concept of pop-up store is extended into the workshops. At the entrance, the Art Box makes a point on Guerlain actuality and the newness. The Perfumers Workshop decorated with cones, bottles and raw materials, unveils Thierry Wasser’s creations, the nose of the house. Visitors can even consult an expert to help them choose the fragrance that suits them.